Does an Endorsement From Sarah Palin Help Republican Candidates?

On Wednesday, Sarah Palin crowned two new papa grizzlies, announcing on her Facebook page that she is endorsing two Republican congressional candidates in New York. Palin’s backing of Republicans such as South Carolina’s Nikki Haley have garnered attention as potential game changers, given Palin’s enormous popularity among Republicans. Reports have even surfaced of candidates desperately campaigning for Palin’s support.

But are endorsements from Palin necessarily a blessing for their recipients, or might they be a curse in disguise? As The Washington Post‘s Greg Sargent recently noted, “While her favorability ratings are significantly higher among Republicans than all the other 2012 GOP hopefuls, her negative ratings among Americans overall are also significantly higher than those of her GOP rivals.” (Emphasis in original.)

So in a Republican primary, or an overwhelmingly Republican state, a Palin endorsement may help. But in the general election in a moderate state, the opposite could hold. Indeed, also via Sargent, New Hampshire Republican Sen. Kelly Ayotte saw her lead over Democrat Paul Hodes shrinkafter receiving a Palin endorsement, and a NBC/Wall Street Journal poll found that a majority of Americans would havereservations about a candidate endorsed by Palin.

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